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Berne Helmet plans to achieve future development by expanding the team, new headquarters and know-how
Founder Dennis Leedom leads an experienced team to take advantage of outdoor, winter sports and micro-mobile growth; the new carbon fiber and 2.0 helmet series debut this month
Plymouth, Massachusetts (January 14, 2021)-Bern Helmets is world-renowned for its proprietary street style helmet, which combines style, comfort and safety on trails, slopes, water and urban venues, today announced the expansion Lead the team and develop plans to take advantage of the growing outdoor and micro-mobility trends. Founder Dennis Leedom and CFO Adam Godwin will lead a team of experienced extreme sports professionals at their new headquarters in the Cordage Commerce Center, a refurbished industrial park .
Leedom is a mature helmet pioneer and entrepreneur with more than 25 years of experience in the extreme sports field and recently returned to the company. Before founding Berne, he founded Leedom Helmets, created America's first recreational snow helmet in Boeri Sport USA, and started his ski instructor career in Squaw Valley. Leedom founded Bern in a barn next to his home in 2004. Its mission is to make Bern a people-oriented, lifestyle-oriented company, focusing on manufacturing the most fashionable head protection devices that can be used in all seasons. , Suitable for all movements.
"The past year has tested all of us, but the most encouraging thing is that American consumers have rekindled their love for active and outdoor sports," said Berne Chief Executive Dennis Leedom (Dennis Leedom). "Our goal is to attract outdoor enthusiasts by providing brand and product value related to outdoor adventure attitudes and personalities. We have identified a strategic and exciting 2.0 plan that, in addition to new innovations, will Reinvigorate and develop our classic helmet series with new helmets like the Hudson model. We will continue to challenge ourselves and build high-quality head protection devices to provide our customers with a sense of confidence, focus and inspiration."
In addition to Leedom and Godwin, who have worked in Bern for more than 13 years, the leadership team also includes: John Phaneuf, head of global sales; Leah Markham, manager of creative services; and Kenneth Perkins, director of product design at the Brooklyn design studio in Bern.
With its technical prowess, Bern Helmets this month launched Carbon Watts, an upgraded version of its iconic winter sports Watts helmet, using proprietary carbon fiber-infused technology, available on www.bernhelmets.com. Carbon Watts is the highest quality helmet in Bern, priced at $250. The seamless carbon fiber shell made with a proprietary process is much stronger than ABS, and the weight is reduced by 11%.
In addition, Berne recently released five new 2.0 helmets, redesigning its most successful products: Hudson, Macon 2.0, Brentwood 2.0, Nino 2.0 and Watts 2.0 (launched this summer) all use the MIPS multi-directional impact protection system . All helmets use high-quality product features, including Bern's unique Zip Mold Plus Liquid Impact Foam, which can achieve lightweight comfort and additional protection. The new Hard Shell Tech uses a new channel rib system to improve airflow and provide additional protection.
"Our direction is simple," Lidom continued. "We are 100% focused on using our 25 years of trade secrets, creativity, wisdom and advantages to innovate head protection, providing outdoor sports enthusiasts with the highest value and a balance of protection, comfort and style."
In addition to the new leadership team and headquarters, Berne has also expanded its supply chain and built a new customer-centric warehouse near the Plymouth headquarters to improve the customer experience. "This facility allows us to fully focus on providing consumers with first-class customer service and support. In addition, this warehouse enables Bern to handle our inventory to meet or exceed the needs of all our retail partners," Godwin said.
The main marketing plans for 2021 led by Markham include: working with major partners such as MIPS and Lime to educate consumers on head protection and the overall safety of the micro-mobile industry; reconnect with legendary Berne athletes, and at the same time interact with rising stars and Olympics. Players and brand ambassadors work together to help Berne's overall brand strategy and mission; and to ensure that Berne exceeds consumer expectations by providing a first-class online shopping experience.
"In an era when people need to go out and struggle more than ever, Berne has integrated team, technology and logistics to provide unparalleled style, protection and comfort at unparalleled value. Because we live to help. The enthusiasts "stay there"', we are constantly evolving to achieve this goal," Leedom continued.
About Berne: Berne Privately held in Plymouth, Massachusetts, originally invented the famous Berne Baker, designed by the veteran Jonathan Baker, dressed by Seth Westcott, and won the gold medal in the 2006 Torino Olympic ski crossover competition , Introduced the "invisible brim style" world. Today, Bern is continuing its 15-year tradition of groundbreaking street style equipment, setting the tone for fashion, comfort and safety in streets, parks, trails, slopes and water.
Bern specializes in designing stylish, innovative and dedicated helmets to attract extreme sports enthusiasts looking for a difference. As the original all-season helmet brand, the Berne team is keen to be active and fun. Bern is committed to manufacturing high-quality products suitable for children, commuters, casual riders and dedicated athletes. Bern recognizes the fact that today consumers are looking for alternative means of transportation and is 100% committed to developing a durable, multi-functional performance product that excels in the micro-mobility category. Berne hopes to collaborate with in-house designers and respected experts in the field to launch a helmet for microorganisms in 2021. Bern is committed to providing experiences for audiophiles, helping them stay out and make the most of what they love.
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