NJ Devils helmet ads show support for black-owned businesses

2021-12-14 07:31:01 By : Mr. Tianniucrystal TN

The Devils and Prudential Financial have doubled their support for black-owned businesses.

On Tuesday, the team and Prudential announced that they had expanded their donation to helmet advertising space from 13 to 30 games this season.

The logo of Razu is the musician network and collaborative digital platform located in Irvington. Starting from Saturday’s game against the Islanders, there will be 30 away games on the team’s helmet.

Razu CEO and co-founder Marc Saint-Ulysse said in a statement: “As a Black-owned start-up, we are delighted to have the opportunity to showcase our innovative technology and the impact we will have on the music industry.” Zu's team looks forward to working with the talented players of the New Jersey Devils throughout the season. "

The Devils are the first NHL team to collaborate on a helmet brand.

Razu, a service that allows musicians to make and enhance songs virtually, was selected from hundreds of applicants for black-owned New Jersey businesses. The company will also receive marketing and business consulting as well as financial consulting as the winner of the "Devil Buying Black Plan".

Related: New Jersey Devils defender PK Subban helped to “dedicate the Newark mural to the kids who look like me”

Since October 30, the Devil’s white away helmet will have a "Buy Black" label on the back.